Jon Mitchell writes:
Yesterday, when I wrote about the social media campaign that Israel was waging alongside its attack on Hamas, I thought it was interesting. I thought it was a straightforward and effective way of presenting the cause behind the attack. Whether you thought the offensive was right or wrong, you had to admit the propaganda's effectiveness.
Well, day two has changed matters. The IDF Blog now has atrocious gamification badges with points and rewards for sharing the content to social media. For example, if you visit the site 10 times, you get the "Consistent" badge. If you search the blog multiple times, you're promoted to "Research Officer." Yes, Israel has gamified war. This is absolutely horrendous.